Craig The Barber®
Craig, a professional barber, and men's grooming expert, is renowned for delivering exceptional service in shaving and hair-cutting. He is also the founder of the award-winning men's skincare line, Burke Avenue.
About Me
Craig Whitely, professionally known as Craig the Barber®, is a respected leader in men’s grooming, blending over 15 years of barbering mastery with a vision for creating innovative, high-performance grooming tools and products.
His career began behind the chair, where his commitment to education and barbershop tradition inspired him to launch TheMensRoom.com (2009–2017), one of the earliest and most trusted blogs delivering grooming insights from a barber’s perspective.
Driven by real conversations with clients and thousands of readers, Craig launched Burke Avenue® in 2017 — a men’s skincare and shaving line rooted in quality, comfort, and craftsmanship. His signature Moisturizing Shave Cream went on to be named Best Shave Cream by Men’s Health Magazine, solidifying the brand’s reputation for excellence.
Check out my Co-Author Profile and Featured Articles on wikiHow
As Seen In
Burke Avenue
Burke Avenue is an award-winning premier shaving brand for men, founded by Craig the Barber, a renowned master barber, and grooming expert. Drawing on his extensive experience and expertise, as well as the real-life concerns of his clients and readers of his grooming blog, Burke Avenue has developed products that work to naturally combat the negative effects of shaving on the skin.
Our luxurious Moisturizing Shave Cream is enriched with four times the amount of skin-healing oils and butters as other products on the market, helping to repair and rejuvenate the skin after shaving.
Our 3 in 1 Daily Moisturizer, meanwhile, provides immediate relief from irritation, while also nourishing and restoring the skin.
With over 240+ 5-star customer reviews and the prestigious accolade of Best Shave Cream from Men's Health Magazine, Burke Avenue is a trusted name in men's skincare. In fact, the effectiveness of our products is such that even the women in our customers' lives are eager to use them as well!
My-Blades USA
My-Blades is a precision-engineered grooming and barber tool brand led in the U.S. by Craig the Barber, a respected master barber and men’s grooming expert. Built around real needs from the barbershop floor, My-Blades delivers high-performance tools designed for speed, durability, and unmatched control.
At the center of the My-Blades lineup is the Tensor 1, the world’s first AI-powered professional clipper. With its advanced Tensor Motor, medical-grade DLC+ blades, and adaptive real-time performance, it delivers faster cutting, cooler operation, and exceptional ergonomic comfort. Compact, powerful, and precise, designed to help barbers work with more accuracy and less fatigue.
Our Platinum and Silver double-edge blades and stainless steel butterfly razor offer smoother, cleaner shaves with premium coatings and long-lasting sharpness, elevating both professional and at-home grooming.
Every My-Blades product is crafted with premium materials, from aerospace-grade aluminum to black zirconia blades, to create tools barbers can trust and customers can feel. With growing praise from professionals and enthusiasts alike, My-Blades is becoming a standout name in modern grooming technology.
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